Optical and sun, since 2016
Frame.
Frames drawn in-house and cut from Italian acetate, built to sit right and last for years. Not a season, a shape you keep.
See the framesNew season acetate01 to 04
Optical and sun, since 2016
Frames drawn in-house and cut from Italian acetate, built to sit right and last for years. Not a season, a shape you keep.
See the framesScroll to open the range
Round to rectangular, clear to smoke. Each one drawn as a whole family, not a single hero.
A closer look
Touch a point on the frame to see what it is made of and why. Small choices, the kind you only notice after a year of wear.
Material
Cotton-based, cut and hand-polished from a solid block, not injection moulded.
Fit
Sits on the sides of the nose, not the top, so it stays put through the day.
Build
Five-barrel steel hinge with a little give, so the arms flex instead of snapping.
Lens
Anti-reflective and anti-scratch as standard. Sun tints and polarised on request.
How they are made
A frame passes through a lot of hands before it reaches your face. Here is roughly how one goes from a sheet of acetate to a finished pair.
Step 01
The front and arms are milled from a single acetate sheet, then rough-shaped and drilled for hinges.
Step 02
Frames tumble in beechwood chips for days, which is what gives acetate its deep, even shine.
Step 03
Hinges are set, arms are curved to a standard head, and each pair is checked by eye before it ships.
Wearers
Priya NairOptical, Ellis
Bought the Ellis two years ago and they still look new. The acetate has a weight the cheap pairs never had.
Tom FalkReading, Mercer
The keyhole bridge fixed the sliding I got with every other pair. First glasses I forget I am wearing.
Lena OrtizSun, Bardot
Sat down, tried five, walked out with the Bardot. The fitting was calm and no one pushed the priciest thing.
Marcus BellOptical, Ridley
Dropped mine down a stairwell. The sprung hinge took it and they popped right back into shape.
Yuki SatoBlue light, Vale
The blue-light pair actually helped the late nights at a screen. Light, and the coating has not scratched.
Dana WhitmoreSun, Sol
Third pair from Frame now. I like that a shape does not vanish the next season. You can just replace it.
