Signal&Story
Brand & editorial coaching for founders

Elevate your vision.

I help founders and creators build a personal brand that sounds like them: a clear voice, a consistent look, and a way of showing up online that compounds instead of exhausting you.

Now bookingSpring intake opens March 3. Three places left.
1 / 3
140+founders coached
12 wkstypical engagement
3client spots a quarter
What I offer

Three ways in.

Start with one, or combine them. Every engagement begins with a ninety-minute intensive.

My philosophy

Say less. Mean it.

Most personal brands fail from noise, not silence. We find the two or three things you want to be known for, then build a voice and a look that repeat them until people remember.

The goal is not more content. It is content people would miss.
How we work

Three months, one rhythm.

1Step 01

The intensive

Ninety minutes on your story, your audience, and what you want to be known for.

2Step 02

The map

Three months of content planned around it, down to the first lines of each post.

3Step 03

The rhythm

We meet every fortnight. You leave each session with the next thing already written.

Kind words I stopped staring at a blank page. Six weeks in, clients were quoting my own posts back to me.
Dana WhitfieldFounder, Fieldnote Studio
From the journal

Latest posts.

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Ready to be easy to find?

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