FRANK® WorkStudioContact
Independent brand studioNew York · Est. 2015

Brands that
behave like people.

We build identities with a pulse — the voice, the look, the small decisions that make a company feel like someone worth knowing.

Booking projects for Q3

Selected work

2016–24
Halden MercantileIdentity, packaging, retail2024↗
Field Notes CoffeeBrand, web, art direction2023↗
Meridian Type Co.Naming, identity, specimen2023↗
Oshun SkincareIdentity, packaging, campaign2022↗
The Alder HotelBrand, signage, print2021↗

One studio, a handful of things done properly.

Brand identityMarks, systems, guidelines
Art directionCampaigns, photography, tone
PackagingStructure, print, production
WebsitesDesign and build, end to end
NamingNames, voice, verbal identity
TypeCustom lettering and wordmarks
The studio founder

Small on purpose.

Frank is two principals and a rotating bench of the best people we know. You work with the people who do the work — no account layer, no hand-off, no surprises in the invoice.

We take on a dozen projects a year. It keeps the standard high and the calendar honest.

Good design is obvious. Great design is invisible until it’s gone.